For most websites, only 2% of their traffic actually takes the desired action before leaving the site. After everything it took to get them to the site, they just leave.
A significant portion of the time, non-converting visitors don’t leave because they aren’t interested in the offering. They often get distracted, want to check out the competition or were simply curious. But once they leave, they’re gone.
Retargeting—also known as remarketing—allows websites to keep their products or services in front of customer who left without converting. Done right, retargeting is an ongoing reminder that, “Hey, you were interested in this…give it another chance!”